We do not rent, sell, or share Users’ information with third parties except as described in this Privacy Policy.
We may use the information for the following:
Websites: We will use the information we collect via our Websites:
To administer our Website and for internal operations, including troubleshooting, data analysis, testing, statistical and survey purposes;
To improve our Website to ensure that content is presented in the most effective manner for you and for your computer;
To analyze customers’ use of the Websites for trend monitoring, marketing and advertising purposes;
For purposes made clear to you at the time you submit your information – for example, to provide you with information you have requested about our Services
As part of our efforts to keep our Website safe and secure.
Services: We may use the information we collect from our customers and their users in connection with the Services we provide for a range of reasons, including to:
Set up a user/membership account;
Provide, operate and maintain the Services;
Process and complete transactions, and send related information, including transaction confirmations and invoices;
Manage use of the Services, respond to inquiries and comments and provide customer service and support;
Send customers technical alerts, updates, security notifications, and administrative communications;
Investigate and prevent fraudulent activities, unauthorized access to the Services, and other illegal activities; and
For any other purposes about which we notify customers and users
- Communicating with you – sending you notices regarding our services, providing you with technical information and responding to any customer service issue you may have;
- To communicate with you and to keep you informed of our latest updates and services;
- To serve you advertisements when you use our Site (see more under "Advertisements");
- To market our websites and products (see more under "Marketing");
- Conducting statistical and analytical purposes, intended to improve the Site.
In addition to the different uses listed above, we may transfer or disclose Personal Information to our subsidiaries, affiliated companies and subcontractors.
In addition to the purposes listed in this Privacy Policy, we may share Personal Information with our trusted third party providers, who may be located in different jurisdictions across the world, for any of the following purposes:
- Hosting and operating our Site;
- Providing you with our services, including providing a personalized display of our Site;
- Storing and processing such information on our behalf;
- Serving you with advertisements and assist us in evaluating the success of our advertising campaigns and help us retarget any of our users;
- Providing you with marketing offers and promotional materials related to our Site and services;
- Performing research, technical diagnostics or analytics;
We may also disclose information if we have good faith to believe that disclosure of such information is helpful or reasonably necessary to: (i) comply with any applicable law, regulation, legal process or governmental request; (ii) enforce our policies (including our Agreement), including investigations of potential violations thereof; (iii) investigate, detect, prevent, or take action regarding illegal activities or other wrongdoing, suspected fraud or security issues; (iv) to establish or exercise our rights to defend against legal claims; (v) prevent harm to the rights, property or safety of us, our users, yourself or any third party; or (vi) for the purpose of collaborating with law enforcement agencies and/or in case we find it necessary in order to enforce intellectual property or other legal rights.
Your California Privacy Rights
This portion of our Privacy Notice advises California residents of the applicable rights as provided in the California Consumer Privacy Act (“CCPA”) and how to exercise these rights by communicating with us. We provide you with the rights described below when you use our Services. Please note that we will seek to verify your identity when we receive an individual rights request from you in order to ensure the security of your personal information.
For purposes of this section, “Personal Information” is defined as information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular consumer or household.
If a California resident wishes to make any of the requests described below, such as access and deletion, he or she may contact us as provided in the (How to Contact Us) below.
Right to Deletion of Personal Information - California Consumers
California residents have the right to request the deletion of Personal Information as prescribed in Section 1798.105(a) of the CCPA. AFM Entertainment Inc. may not delete some or all Personal Information if such Personal Information is necessary for us, or our service providers or affiliates, to:
Complete the transaction for which the Personal Information was collected, provide a good or service requested by the consumer, or reasonably anticipated within the context of AFM Entertainment Inc. ongoing business relationship with the consumer, or otherwise perform a contract between AFM Entertainment Inc. and the consumer,
Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity; or prosecute those responsible for that activity,
Debug to identify and repair errors that impair existing intended functionality,
Exercise free speech, ensure the right of another consumer to exercise his or her right of free speech, or exercise another right provided for by law,
Comply with the California Electronic Communications Privacy Act pursuant to Chapter 3.6 (commencing with Section 1546) of Title 12 of Part 2 of the Penal Code,
Enable solely internal uses that are reasonably aligned with the expectations of the consumer based on the consumer’s relationship with Black River Entertainment,
Comply with a legal obligation, or
Otherwise use the consumer’s Personal Information, internally, in a lawful manner that is compatible with the context in which the consumer provided the Personal Information.
If you would like to access, review, update, rectify, and delete any Personal Information we hold about you, or exercise any other data subject right available to you under the EU General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA), you can revoke consent, or edit data here.
Right of Access: Right to Request Disclosure of Data Collection and Sharing Practices - California Consumers
You may request to receive details about how we collect, use, and share your Personal Information. Specifically, you may request to receive the specific pieces of information that we have collected about you by contacting us as provided in the (How to Contact Us) below.
You may also request to receive:
the categories of Personal Information that we have collected about you,
the categories of Personal Information that we have disclosed for a business purpose,
the categories of sources from which we collected the Personal Information,
our purposes for collecting that Personal Information, and
the categories of parties with whom we share your Personal Information.
Right to not be Discriminated Against for Exercising your Rights -California Consumers
We do not discriminate against you for exercising any of your CCPA rights, such as your access and deletion rights described above. However, we may offer you rewards (such as through our loyalty program) or benefits (such as customizing your experience at a resort) which we need your data to provide, but we will only provide those rewards or benefits if their value to you is reasonably related to the value provided to AFM Entertainment Inc. by your Personal Information.
Categories of Personal Information Collected about California Consumers and the Purposes of Such Collection
We collect identifiers that you may choose to provide to us, such as your name, email address, mailing address, phone number, birthday, and age. We use this information to communicate with you, market goods and services, and to provide you with goods and services.
We collect and use identifiers (such as a username) you may choose to provide to us, and the content of your communications when you post information on our online message boards or online public forums. We use this information to run our online message boards or online public forums.
Categories of Personal Information Sold about California Consumers
AFM Entertainment Inc. does not sell consumers’ Personal Information.
Categories of Personal Information Disclosed for a Business Purpose - California Consumers
AFM Entertainment Inc. discloses identifiers (e.g., name or email address), internet activity, consumer history, and consumers’ preferences to provide marketing and analytics services to its business partners.
AFM Entertainment Inc. discloses identifiers, consumer history, and consumers’ preferences to our franchisees and licensees to offer our Services.
AFM Entertainment Inc.t may share your personal information with third party service providers that perform a variety of services on our behalf, such as the development and analysis of our social media pages, operating and maintaining our websites, offering or managing promotions, and market research purposes.
AFM Entertainment Inc. may share your personal information with other entities for purposes of a sale, merger, or other related corporate event. An entity that buys us or a part of our business may continue to use your personal information in accordance with this Privacy Notice.
Removing Content on Public Forums - California Consumers
If you are a California resident between the age of 13 and 18 and are a registered user on the Service and participate in the online public forums offered through the Service, you may request that we remove content or information about you that you posted by (a) submitting a request in writing to info@blackriverent.com with the subject: “Deletion Request”, and (b) clearly identifying the content or information you wish to have removed and providing sufficient information to allow us to locate the content or information to be removed. However, please note that we are not required to erase or otherwise eliminate content or information if (i) other state or federal laws require us or a third party to maintain the content or information; (ii) the content or information was posted, stored, or republished by another user; (iii) the content or information is anonymized so that you cannot be individually identified; (iv) you do not follow the instructions posted in this Privacy Notice on how to request removal of your content or information; or (v) you have received compensation or other consideration for providing the content. Further, nothing in this provision shall be construed to limit the authority of a law enforcement agency to obtain the applicable content or information.